Sunday, August 8, 2010

Graphic Design - What is it?

Graphic design is a fairly new profession, since about the start of the last century. That might not sound that new but compared to say, masonry, that’s pretty new. Graphic design includes many applications including logo design, website design, packaging and the many avenues of advertising.

Graphic design is a creative process often involving the client and the designer and unlike most art has a purpose and is commissioned and paid for by the client.  Graphic design is visual communication and designers often have to work as a team to come up with a business's visual identity and branding, to tell a customer/consumer about the company, visually.
Many skills are required including visual arts, typography, page layout, etc. Tools include traditional materials like pencils & paper. Also a computer, printer, software, etc and maybe the odd graphics tablet thrown in.

Graphic design is an exciting mix of art and functionality that we see and use everyday.

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