Monday, November 22, 2010

Everything in Fiji is 'bought to you by Digicel'

I recently went on a cruise around Vanuatu, New Caledonia and Fiji. Not after long in some of those places you realise the two most popular telecommunication companies. Digicel and TVL advertising is every where, the consistent look really makes their advertising work.




Everywhere from billboards, radio, large offices in small towns to golf course shelters in the middle of no where, I found their advertising, it was quite amusing. Where we would have on billboards perhaps people in an office talking on phones, most of there billboards depicted Islanders with leis on a beach chatting on their mobile phone. It shows how design impacts everywhere and how it has to match the audience and make an instant and lasting effect on people.

4 comments:

  1. I know! isn't it weird! i don't even know who Digicel are, seriously i had never heard of them before until i went to Fiji and they were everywhere... apparently the hit thing in that town.

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  2. that bottom pic looks heaps good.

    ps. i like the style you bog too, nice and simple :)

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  3. Have you ever seen that movie Wall-E?? Digicel is like that mega company that took over every thing and ruined the world, I'm sure they do some kind of brain washing. But nice graphics anyway.

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